Digital Anti-Flocking Campaign
LED BY SJ ROOTS Sarah Baldwin LED BY SJ ROOTS Sarah Baldwin

Digital Anti-Flocking Campaign

Background information on what flocking is, its growing prevalence, and how it harms our communities. As part of our Community Care & Justice Pillar, we be fighting this.

In August 2026, we began our digital anti-flocking campaign through our socials, putting out content about x, y, and z, reaching x amount of people.

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Free Iemad Saifo
IN COALITION WITH Sarah Baldwin IN COALITION WITH Sarah Baldwin

Free Iemad Saifo

In July 2026, a pillar of the Collingswood, NJ community and owner of Zena’s Mediterranean Cuisine was detained by ICE and taken to Delaney Hall. A father of four, Iemad has called the US his home for nearly 25 years, entering the country lawfully, and has pursued every legal step to remain in the US.

SJ ROOTS worked alongside Iemad’s family, coordinating press outreach, sponsoring a letter-writing event, and guiding a strategic social media push to amplify his story. Within a week, that effort generated almost 200,000 impressions, raised $30,000, and gathered 5,000 petition signatures and 150 letters of support.

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Camden for Clean Air Sewage Workshop Series
COMMS & MEDIA SUPPORT Sarah Baldwin COMMS & MEDIA SUPPORT Sarah Baldwin

Camden for Clean Air Sewage Workshop Series

In August 2026, our partners at Camden for Clean Air joined Sewage-Free Streets and Rivers to develop a workshop series highlighting the City of Camden's issues with combined sewer overflows, street and basement flooding, and related pollution.

SJ ROOTS joined the effort by providing communications and media content for the series, amplifying its reach and documenting CFCA's critical work for public and funder audiences.

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Make Room for Growth
LED BY SJ ROOTS Sarah Baldwin LED BY SJ ROOTS Sarah Baldwin

Make Room for Growth

Background information on what the event or issue was, and its relevance to SJ ROOTS’ communities and pillar areas.

Brief summary of the campaign or how we supported, as well as any metrics demonstrating its reach and purpose.

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